Teroforma

Literal packaging that perfectly conveys what the box contains – we love it! Designer Ric Baxter plays off of the function of the rubber bands through a simple study “Go into a pound shop and pick a seemingly uninteresting object and re-brand it, increasing the value and interest”. The box comes in three variations, for light, regular and strong; as the bands inside the box the stronger the box itself becomes more tightly squeezed by the rubber band on the exterior of the package. The affect yields an eye catching and unique package for the shelf accomplishing Baxter’s goal. Too bad these are just a study and not for sale. More projects can be seen on Baxter’s site.