Teroforma

Previously known as h(y)r collective, the Vancouver, BC based trio of Ryan Willms, Owen Parrot and Simon Roe have recast their efforts into a fantastic new magazine concept called Inventory. In their own words:

“We value products and clothing for more than just their appearance, admiring how they’re made, by whom, and why. It’s through this passion and attention to detail that we view the things in our lives from a different perspective. With a hunger and willingness to learn, we search for the rare, unknown and new, while always remembering tradition and the past.”

The video above is the first they have posted under the Inventory name, and I think it says it all.

As early supporters of Teroforma, the guys in Vancouver tracked us down for an interview earlier this year. It became quickly apparent that we share a central conviction – knowing the story of the people and processes behind the product mean appreciating it even more. With a marketplace full of companies selling the least offensive alternative at the lowest possible price, it is heartening for us to know that there are others out there who place the same kind of premium on thoughtfulness and craftsmanship as we do. We also know a bit about shooting for the top with a very small team. Any day, it ain’t easy – but to make it look this good with the first issue is an amazing achievement. So Happy Birthday to Inventory from Teroforma. Do yourself a favor and check out the next big thing.