Our Spring/Summer 2008 Catalog

March 30, 2008

Just a quick post after a few hectic post-launch weeks to let you know that our Spring/Summer 2008 Catalog will be available next week. It will give you a great overview of the product range with loads of hi-res images and stories about our artisans and designers. Use it together with the web store to get the best of both worlds or simply pick up the phone (+1 877 899 1190) and talk to one of us about any orders you have in mind. If you would like to receive a pdf copy via email, just drop us a line at ask@teroforma.com. We aren’t doing a print version just yet (it’s kind of wasteful and cramming another unwanted catalog into your mailbox is not really our approach to customer service). But if we get enough requests, we’ll do a small run for those who ask.

Unsung Hero

March 07, 2008

Karen Day is a writer.

One who has an intense curiosity about the world and an insatiable desire to know more about it. She has lived all over the place - from Hawaii to Tuscany. She has visited 94 cities in 11 countries and recently mentioned that she hoped for more travel “asap.” Her approach to the world around her is seasoned with the confidence that comes only from having been blindly sure about things at one time and then finding reason to breakdown and rebuild those absolutes. It was this kind of maturity that immediately attracted us to Karen.

Before writing anything - and by that I mean all of the content on our website and some stuff you haven’t seen yet - she asked if she might spend some time getting to know our designers and artisans. Not one at a time, but all of them. Before writing a word. “It’s not the fastest way to do it, but it’s the right one,” she said.

“Teroforma is the hub but it connects to people all around the world trying to do something worth doing and even if they are not all in the same place, their objects will speak as a whole. I need to understand the parts to present the whole.”

And so, through a series of interviews, Karen got to know all of Teroforma’s design and artisan partners. She labored over getting the nuance right – and all the time in the changing dynamics of the website and the constraints it presents.

Creativity needs inspiration and constant motion. Karen has passed through and now back out of the Teroforma orbit - other projects beckon and perhaps she will now have some time to put the finishing touches on a book she is writing at the moment.

We can’t wait for our next project with Karen, but in the mean time, wanted to make sure we gave credit where it’s due.