Anna Hellman

October 01, 2007

Co-Founder & Head of Customer Service

As a Co-Founder and the Head of Customer Service, Anna has a reason to ask any question she wants. Match that up with a level of energy and dedication that any ten people would be pressed to compete with and you can understand that she is a powerful part of the Teroforma team. Part of Teroforma’s basic DNA is the conviction that the customer is the first thought, not simply the afterthought once a product has been purchased. Anna pops up in all sorts of meetings and discussions and always with the same kind of question: “what does that mean for our customers and how do we make it mean more?” She brings years of experience to this role, having worn many hats in the fields of retail, hospitality and PR, most notably as a Senior Account Executive at PR & Advertising shop Barnett-Williams Partnership in London.

Anna brings a globetrotter’s sensibilities to Teroforma. Currently living in America, she spent her childhood in a tiny village in the south of Sweden. Nestled among farms, fields, and forests, it was a quiet place with fewer than 3,000 inhabitants, about half an hour’s drive from Malmo. An avid traveler, she’s since wandered far from her origins, having visited Greece, Cyprus, Egypt, India, France, Italy, South Africa, Spain, and many other countries. Her experience is invaluable to Teroforma, a company whose philosophy is deeply intertwined with traditions and cultures from all over the world.

Andrew and Anna are married and do lots of things together but will admit that working together can be interesting with a side order of interesting thrown in for the sake of interest.

Andrew Hellman

October 01, 2007

Co-Founder & CEO

Andrew and his wife, Anna, are the co-founders of Teroforma. Together, they share the view that an object is just an object until you know the story of its creation and the people involved and that, when you do, you appreciate what you hold in your hands even more. Tired of the current approach to “built-in obsolescence” they set out to create a company which would make things worth keeping. Their international backgrounds, having lived together in both Europe and the US, led them to view Teroforma as a multinational concept, one that would include the vision of the world’s finest young designers and master artisans.

Prior to founding Teroforma, Andrew was an investment banker with UBS, working in both London and New York and advising a roster of financial institutions on mergers and acquisitions, corporate finance and competitive strategy. This experience gave Andrew the tools necessary to guide the strategic and conceptual direction of Teroforma as its CEO, to assemble and lead his management team and to position Teroforma as a forward-thinking and nimble business.
Prior to joining UBS, Andrew worked for several other institutions, most notably the United Nations within their department of political affairs and, later, with the office of the Under-secretary General for Public Affairs.

For Andrew, his global perspective and an eye for “true” luxury is honestly come by. With a father in the hotel industry, Andrew literally grew up in some of the world’s finest hotels and restaurants. More than anything, he learned from an early age that the apparent differences between cultures could add to, rather than detract from, the conversation - a big part of the driving idea behind Teroforma.